| Scheme Change |
Benefit |
| Reduced the sales area by 26% |
Ensures the store is large enough for local people to carry out
their main shopping, but small enough to suit the area |
| Located the sales area on the ground
floor, with parking above |
Reduces the overall height of the development, whilst providing
easier access for those travelling on foot and enabling the existing car park access to remain in place |
| Revised the external design and
materials to reflect existing
architecture |
Complements the Station Approach Conservation Area and
blends in with its surroundings, with gabled roofs breaking up
the different elements of the building |
| Created a public square in front of
the pedestrian store entrance, with
landscaping and paving features |
Sets the building back further from the road and links the
development with the Arden Buildings, creating an open and
attractive space for people to enjoy |
| Split the two retail units on Station
Road into four small shops |
Provides more smaller independent retailers to add to the
variety of the development |
| Lowered the skyline ‘Sainsbury’s’ sign |
Prevents the sign from dominating the skyline |
| Provided a clock on one of the Station
Road elevations |
Adds an attractive feature to the public square |
| Provided a cased community notice
board on the Station Approach
building side elevation |
Adds another attractive feature to the public square, where local
business and community events can be promoted |
| Introduced space for an independent
restaurant |
Provides more options for dining in the centre of Dorridge |
